Innovative

From weekly market reports to online buying systems, Hardwood Publishing has been the innovative leader since it was established in 1985. We were the first (and are still the only) to feature weekly articles, the first to publish kiln-dried prices, the first to report export prices (the Hardwood Review Global is now read in over 70 countries), the first to provide international trade data and analysis, and the first to offer eye-catching color advertising. Our tradition of innovative leadership continues…

Introduced in 2004, WoodLogics™ continues to evolve, adding major new features and benefits. In 2005, we added a past-due accounts reporting system through which sellers can share delinquent account information and limit exposure to bad credit risks. We also added a database of hardwood lumber buyers. Our full-time research staff validates by phone the contact information, volume and species of lumber purchased for each of approximately 15,000 North American companies in our database of. Future plans include expanding our database of domestic buyers and building databases of buyers in overseas markets. Your prospecting time will be better spent on valid buyers…we’re making the first cold calls for you! WoodLogics is still the only widely used, business-to-business exchange system for buying and selling hardwood lumber online. It is accessible by every member of your sales and management team from any computer in the world with Internet access.

Our newest publication is the Hardwood Lumber Buyer, targeted exclusively to hardwood lumber buyers in key secondary manufacturing sectors, including cabinetry and flooring. This full-color, bi-monthly is distributed free of charge to a selected group of 5,000+ buyers and contains key industry information and statistics to assist those that are responsible for making company hardwood purchases. In 2007, we launched the Hardwood Lumber Buyer for China. The publication is completely translated into Mandarin and delivered monthly to nearly 8,000 Chinese buyers who have previously expressed interest in purchasing North American Hardwoods. For 2008, we will expand the distribution of the English language version of the Hardwood Lumber Buyer to include buyers in the top overseas markets.

Accurate, Unbiased and Valuable

While we are pleased to offer innovative leadership, being ‘first’ counts for very little in a market that demands the best. That’s why we’re proud to be known by the industry as the most accurate source of green and kiln-dried pricing information. Our published prices more accurately reflect true market conditions than any other source.

Our research and reporting are truly unbiased, favoring neither buyers nor sellers. We report changes in market conditions as we see them, independent of the impacts such changes may have on individual companies or sectors. You need an industry barometer that is responsive to changing market conditions. Leading companies in North America and throughout the world use the Hardwood Review Weekly and Hardwood Review Global to guide their decisions.

In order to ensure accuracy and impartiality, our researchers conduct phone interviews, fax and email surveys; review current purchase invoices; visit customers and attend industry meetings. Our in-depth surveys of buyers and sellers, close relationships with representatives throughout the industry, and keen understanding of external factors that impact business ensure that Hardwood Review Weekly and Hardwood Review Global prices reflect actual prices for the preceding week.

While accurate, our information services must also be valuable. What good is it to know the price of tea in China if you don’t buy any tea from China? That’s why we not only add new items to the pricing tables annually, we also remove items for which the volume of trade no longer warrants weekly monitoring.

As longtime readers well know, the Hardwood Review’s value goes beyond our price listings. Our weekly comments highlight important trends, and our thought-provoking editorials and feature articles address issues and challenges to help readers prepare for the future. Subscribers often tell us the editorials and feature articles alone are worth the subscription cost.

In the past, articles in the Hardwood Review Weekly have tackled such important and wide-ranging issues as global competition, world energy supply, free trade, illegal logging, health care, the Hispanic workforce, U.S.-Canadian trade, and the home remodeling industry. In-depth feature articles in the Hardwood Review Global have analyzed existing export markets like Europe, China and Mexico, and emerging markets such as India, the United Arab Emirates and Poland, as well as trends in hardwood lumber and product imports.

We also add non-price-related information wherever it can contribute to better decision-making. Exchange rates are now published in every issue of the Hardwood Review Weekly, for example, as are graphs of the most recently released economic indicators, like housing starts, flooring shipments and consumer confidence. Sure, this information is available on the web, but we’ve done the legwork for you, and we analyze what it means to you.

The four pages of import and export trade data published in every issue of the Hardwood Review Global are unmatched in any U.S. hardwood periodical. The raw data for these pages are also available freely on the Web, but we spend hours sifting, converting, sorting and analyzing the information so you can spend your time benefiting from the data, not manipulating it. We’ve developed exclusive formulas, for example, for combining raw flooring import data from different categories with different units of measure into an easy-to-read format.

Hardwood Publishing, Inc

P.O. Box 471307

Charlotte, NC 28247-1307

Phone: 704.543.4408 | 800.638.7206

Fax: 704.543.4411 | 800.444.2230

Email: information@hardwoodpublishing.com

We deliver all of this accurate, unbiased, valuable information in a concise, no-nonsense style, which allows readers to glean much knowledge with a minimal investment of time.

Experienced

Our team has 200+ years of experience in the wood products industry and holds undergraduate and advanced degrees in forestry, forest products, business, communications, marketing and economics. Our three elder statesmen—George Barrett, Ron Cleaver and Chip Buchanan—are former hardwood industry executives, each with decades of experience. Andy Johnson, Dan Meyer, Tim Knol and Tom Brown bring diverse backgrounds and talents to the editorial/research team, giving us a well-rounded perspective on the industry, its opportunities and challenges. Kim Young and Mike Barrett lend considerable knowledge, creativity and skill to our advertising department. John Brown’s extensive knowledge of the application of Internet and computing technology in the hardwood industry is unmatched. All of our staff members are dedicated, accessible and responsive to your needs.

Forward-Thinking

"Plan for the future because that’s where you are going to spend the rest of your life."

- Mark Twain

Almost every piece of information available about the lumber industry is historical. Each week we gather pricing and market information for the Hardwood Review Weekly and Hardwood Review Global that reflect what the market did last week. There is great value in looking at the past and identifying trends, but only if we use that information to better prepare for what is about to happen. Forecasting sales demand and market conditions is common practice throughout the business world—you do it every day in your business—even if published forecasts have been a long time coming to our industry.

Forecasting is just another tool for companies seeking an edge in an increasingly competitive, rapidly changing market. For three years, we have provided our insights in a monthly publication, The Hardwood Leader. Each month, we combine our knowledge of historic data, market forces and current trends to “predict” what will happen in the coming months. Many business owners and managers find The Hardwood Leader an invaluable tool for business planning. In October 2007, The Hardwood Leader was expanded to included more detailed price forecasting and comprehensive economic analysis. The industry’s first executive level newsletter remains the leader.

Customer-Focused

Reaching customers in an industry as diverse as hardwood lumber requires an edge. Advertising in Hardwood Publishing Company publications and online is a great way to reach customers throughout the U.S., Canada and the world. To help your ad stand out, we proudly offer spot-color highlights to any advertisement in the Hardwood Review Weekly or Hardwood Review Global. Ads in the Hardwood Lumber Buyer are full color.

We pride ourselves on the level of service advertisers receive. We provide professional advertising assistance, including design work, weekly updates of text/inventory lists, and the ability to make changes right up to the day prior to printing and mailing. Next-day turnaround means you’ll never have to worry that the inventory listed in your ad will be out of date by the time buyers see it. As a special service to premium WoodLogics™ users, we will even update your ad automatically based on your posted inventory each week. As the market conditions change, your advertising needs change as well…we let you keep it fresh every week.

Industry-Minded

Much of what we do here at Hardwood Publishing we do for the good of the industry. We speak at 10-12 association and corporate meetings annually, generally at our own expense. We are tireless advocates of the hardwood industry in everything from market promotion to government affairs, including offering free publicity—even feature articles—for industry promotion efforts.

Most recently, we’ve “lobbied” the International Trade Commission and U.S. Customs & Border Protection for enhanced tariff codes and better enforcement of misclassified imported hardwood lumber and flooring. We also provide formal and informal consultation services for our customers, from individualized market analyses to industry-wide benchmarking studies.

We do these things without regards for generating revenue for our company, and often at considerable expense, simply because we believe they are critical for the health of the industry and somebody needs to get them done. We are committed to the success of the North American hardwood lumber producing industry and its many secondary manufacturing partners.